If you are new to social marketing, this is the guide for you. It explains in a succinct manner the key concepts of social marketing and how you can use?these to change or sustain behaviours. We have tried to bring as much life to the ideas as possible, so you will find plenty of examples and case studies.

Key Concept

The NSMC defines social marketing as 'an approach used to develop activities aimed at changing or maintaining people's behaviour for the benefit of individuals and society as a whole.'

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Packed with real life case studies, this popular guide will give you a good overall understanding of social marketing and how you can use it to change or sustain behaviours.

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